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Using Analytics to Improve Customer Engagement

Organizations that turn data into insights are gaining competitive advantage through improved connections with consumers

About this paper

The MIT Sloan Management Review's eighth annual Data & Analytics Global Executive Study and Research Report has released its latest findings regarding organizational use of analytics. Innovators continue to glean analytical insights, noting the use of data from multiple sources including customers, vendors, regulators and, in some cases, competitors.

Key findings:

  • Competitive advantage from analytics continues to grow.
  • Analytics is driving customer engagement.
  • Analytically mature companies use more data sources to engage customers.

Sharing data can improve influence with customers and other groups.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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