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White Paper

Marketing Automation Drives Sports Fan Engagement

Pro Soccer League Takes Contact Strategy to the Next Level

About this paper

Why settle for sending out static emails when you could do something much more engaging to reach your audience? Major League Soccer (MLS) knew it could be more successful if it could reach out to fans with personalized information that matched their geolocation, club affinity and more. But to do it, MLS first had to build a good fan database. Turning to SAS for help, MLS used predictive analytics and data mining to build the database and get a better understanding of what its fans really wanted. Based on these insights, SAS and MLS developed an automated marketing program that strengthened fan engagement while increasing ticketing and merchandising opportunities for MLS clubs.

About SAS 

SAS는 분석 부문의 선두 기업입니다. SAS는 8만여 곳 이상의 기업에 혁신적인 분석, 비즈니스 인텔리전스(BI), 데이터 관리 소프트웨어와 서비스를 제공함으로써, 고객사가 신속하고 정확한 의사결정을 내릴 수 있도록 지원합니다. SAS는 1976년부터 전 세계 고객사에게 ‘THE POWER TO KNOW’에 입각한 서비스를 제공하고 있습니다. THE POWER TO KNOW®.

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