SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Hotel Pricing in a Social World

About this paper

The hotel industry is in a new buying environment that some call "value transparency." To price effectively, hotel revenue managers must understand how consumers use user-generated content in conjunction with price to make hotel purchase decisions. To understand the implications of these dynamics, Kelly McGuire of SAS and Breffni Noone of The Pennsylvania State University conducted a series of studies set in the context of an online hotel purchase. The results shows clearly that today's hotel managers must understand their value proposition from the consumer perspective. Read more to learn what works – and what doesn't – in setting effective pricing strategies.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

SAS Profile이 있으십니까? 이 양식을 자동으로 완성하려면 로그인

*
*
*
*
 
*
 
 
  SAS Institute의  제품 및 서비스 관련 이메일 수신을 동의 하며. 언제든지 수신 거부 링크를 통하여 이메일 수신동의를 철회 할 수 있음을 이해하였습니다.

모든 SAS Korea의 고객 정보는  SAS 개인 정보 보호 정책(Privacy Statement).에 의거하여 관리 및 운영 됩니다.

 
 

Back to Top