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Get Started With Big Data: Tie Strategy to Performance

About this paper

Many organizations have turned to large-scale data gathering and analytics to differentiate their business and compete on a higher level. While it may seem like everyone is doing “big data”, not all organizations have approached the initiative with a strategy that will ultimately succeed. This Harvard Business Review paper explores the very real and difficult challenges that C-level executives face in setting a sound strategy around data and analytics and provides four principles that your organization can put in place to guide a successful big data initiative.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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