About this paper
Location is more than a point on a map. It is a pathway to growth and better service. Matching up location information with big and little data can revolutionize business practices.
This e-book discusses the future of location analytics, highlights the SAS vision for enhancing business intelligence with location analytics, and shares examples of companies that have correlated location analytics with decision making to transform their businesses. Learn about some of the challenges that you need to keep in mind, such as security and privacy concerns, as well as strategies for implementing the use of location analytics.