Demand Signal Analytics

About this paper

There are challenges to becoming a demand-driven organization. Many of the data sources are new for most companies, so ownership, expertise and governance are important. Executives say that their organizations are still in the early stages of data integration and cleansing due to poor data quality and lack of internal skills for maximizing analytic benefits. What does it take to move toward becoming an organization that can take full advantage of its data using predictive analytics? In this paper, industry expert Charles Chase explains the tools you’ll need to become a demand-sensing master.