About this paper
The women's specialty retailer, Chico's FAS Inc., needed to gain a more holistic view of its middle- to high-income clientele, but the company was operating with a fixed data model that didn't adapt well to a changing environment. Data was sent out for modeling, so the results were often stale by the time campaigns were developed. This paper summarizes an event in the "Applying Business Analytics Webinar Series," in which the company's director of CRM and enterprise information management describes how Chico's has benefited from a software-as-a-service (SaaS) solution for customer and campaign management. With its SaaS solution, Chico's can create timely, personalized offers, and has dramatically reduced the time needed to produce campaigns.
SAS는 분석 부문의 선두 기업입니다. SAS는 8만여 곳 이상의 기업에 혁신적인 분석, 비즈니스 인텔리전스(BI), 데이터 관리 소프트웨어와 서비스를 제공함으로써, 고객사가 신속하고 정확한 의사결정을 내릴 수 있도록 지원합니다. SAS는 1976년부터 전 세계 고객사에게 ‘THE POWER TO KNOW’에 입각한 서비스를 제공하고 있습니다. THE POWER TO KNOW®.