SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Digital Banking and Analytics: Enhancing Customer Experience and Efficiency

A BAI Special Report

About this paper

The proliferation of technology and growing consumer engagement with all things digital are changing many aspects of customer behavior, from product research to buying patterns to banking. Consumer expectations are growing, too: consumers now expect a seamless, high-quality experience across all digital channels, including online and mobile. Financial Institutions (FIs) are responding to consumer demand by providing these channels and developing new systems and features to satisfy customers. They’re already reaping some of the rewards of digital banking capabilities, but much of digital banking’s transformative potential remains unrealized.

This paper presents the results of the April 2015 BAI Consumer Digital Banking Survey, demonstrating that consumers highly value digital banking services, both in how often they use these services and how they use them. It found that offering full-featured digital banking services can increase customer satisfaction for FIs, but doing so can also help them reach other business goals such as reducing costs and customer acquisition.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

SAS Profile이 있으십니까? 이 양식을 자동으로 완성하려면 로그인

*
*
*
*
 
*
 
 
  SAS Institute의  제품 및 서비스 관련 이메일 수신을 동의 하며. 언제든지 수신 거부 링크를 통하여 이메일 수신동의를 철회 할 수 있음을 이해하였습니다.

모든 SAS Korea의 고객 정보는  SAS 개인 정보 보호 정책(Privacy Statement).에 의거하여 관리 및 운영 됩니다.

 
 

Back to Top