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Argyle Conversations: How AutoNation Drives Long-Term Marketing Success

About this paper

AutoNation’s Senior Vice President and Chief Marketing Officer Greg Revelle discusses the importance of transforming a brand to meet today’s changing consumer demands. Learn how Revelle has helped lead his team and organization to become customer-centric and customer advocates, while growing the business and the brand – and overcoming internal obstacles.      

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SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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