SAS | The Power to Know

The hotel business is all about price. Or is it? How are consumers using other information like reviews and ratings? In order to set profitable pricing and positioning strategies, hotels need to consider how consumers assess the value of a hotel purchase.

To understand how business travelers assess this value, Kelly McGuire, Executive Director of the Hospitality and Travel Global Practice at SAS, and Breffni Noone, Associate Professor at The Pennsylvania State University, recruited an online panel of business travelers who travel at least six times per year. By tracking the panelists’ pattern of choices, they were able to gain key insights into the most important attributes of assessing value.

Watch this video with McGuire and Noone to hear their findings and discover how hotel revenue managers should be evolving their pricing and brand strategies.

Traveler Infographic

Download our infographic for a preview of the study results that will be presented.

Speakers

Kelly-McGuire

Kelly McGuire, PhD
Executive Director
Hospitality and Travel Global Practice
SAS

Breffni Noone

Breffni Noone, PhD
Associate Professor
The Pennsylvania State University

Presented with

Penn State University

SAS Profile이 있으십니까? 이 양식을 자동으로 완성하려면 로그인

*
*
*
*
 
 
  SAS Institute의  제품 및 서비스 관련 이메일 수신을 동의 하며. 언제든지 수신 거부 링크를 통하여 이메일 수신동의를 철회 할 수 있음을 이해하였습니다.

모든 SAS Korea의 고객 정보는  SAS 개인 정보 보호 정책(Privacy Statement).에 의거하여 관리 및 운영 됩니다.

 
 

Back to Top