If customer loyalty is important to your organization, then real-time marketing can be one of your most valuable business tools. Through technology and analytics, real-time marketing can lead to quicker decisions that improve the personalization, timeliness, value and convenience of an offer.

But to realize the full value of real-time marketing, you need to understand the key principles behind how real-time marketing can vastly improve your company, and if it makes sense financially.

Watch this on-demand webinar featuring John Lodmell, Director of Credit and Data Analytics at Advance America, to hear how his organization has benefited greatly from real-time marketing, and points to consider, including:

• The types of technologies needed to make real-time decisions.
• How to manage adoption and process change.
• The rules, data, and analytics that should be used to drive the right offer.