Sam Ransbotham is an associate professor in information systems at Boston College and guest editor at MIT SMR.
In this on-demand webinar, the authors of MIT Sloan Management Review’s research report Beyond the Hype: The Hard Work Behind Analytics Success will share the findings and insights from their research into why competitive advantage from analytics is declining and what companies are doing about it.
The research found that organizations with successful formal analytics strategies exhibited four key characteristics: executives are both proponents and users of analytics; managers blend analytics and intuition when making decisions; analytics is applied strategically; and analytics initiatives help with both optimizing operations and improving strategic decision making.
In this webinar, you’ll learn the importance of:
- Data awareness and responsibility.
- Openness to new ideas to cultivate both innovation and competitive advantage with analytics.
- Signals about the importance of analytics, including data councils, data labs and centers of excellence.
- Blending analytics with intuition in decision making.
Meet the Speakers
David Kiron is the Executive Editor of MIT SMR’s Big Ideas initiative.
Pamela Kirk Prentice is the Chief Research Officer at SAS.