Is every analytical problem a big data problem? Does everyone need big data analytics? Given all the buzz about big data, you’d think so. But there are many analytical problems that can be solved without big data storage or big data analytics. And assuming that every analytical problem is a big data problem can lead to costly investments in technologies that won’t actually address your underlying problem. This paper will give you a crash course in how SAS® categorizes analytic problems and the best technologies to address them.