How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Article
Shut the front door on insurance application fraud!Fraudsters love the ease of plying their trade over digital channels. Smart insurance companies are using data from those channels (device fingerprint, IP address, geolocation, etc.) coupled with analytics and machine learning to detect insurance application fraud perpetrated by agents, customers and fraud rings.
-
Article
Applying machine learning to IoT dataLet’s move beyond theoretical discussions about machine learning and the Internet of Things – and talk about practical business applications instead.
-
Article
Four multichannel marketing strategies that deliver exceptional customer experiencesMultichannel marketing is being able to accurately identify your customers no matter where they choose to engage with you. Here are the strategies you'll need to employ to create detailed road maps for every customer.
-
Article
Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
Ready to subscribe to Insights now?
SAS® Viya™
Make analytics accessible to everyone and bridge the talent gap in your organization
Subscribe to Insights newsletter