Consistent support for financial decisions

For Danske Spil, financial planning and budgeting are no numbers game

With annual turnover exceeding US$2 billion and a surplus of more than $280 million, Danske Spil – Denmark’s national lottery – is big business. And accounting for those big numbers is no game. So when it comes to financial planning, budgeting, consolidation and reporting, Danske Spil uses SAS.

SAS Financial Management extends budget transparency and consolidation throughout the company for on-demand decision support. H.C. Madsen, Danske Spil's CEO, starts each morning with an up-to-date financial overview shared with all employees via the company intranet.

Formerly, we had different figures that flew around the organization, which cost management valuable time to ferret out the truth. That is no longer the case, which is a great improvement.

H.C. Madsen

"Danske Spil is a part of retail trade, and so we must regulate our sales and finances from day to day with the same quick pulse found in retail stores," Madsen says. "We use the daily financial overview as a kind of GPS that tells us exactly where we are. Only if you have these facts in place can you make good decisions."

Each morning brings a fresh view of the latest consolidated key figures – sales, turnover and costs arranged by date, product and geography – delivered to Madsen's desktop and adapted for users throughout Danske Spil.

Fresh new look in the rear-view mirror

"It is important to know how the company runs, and these reports set the daily agenda for my colleagues," says Madsen. "A regular glance at the rear-view mirror is invaluable for good management."

Naturally, we also look forward. But data mining and advanced statistical analysis can find trends when you analyze a historical development."

Before implementing SAS, Danske Spil's finance department was snowed in under mountains of data, Madsen explains. "Now this knowledge is out in the organization, and no one has to plow through inch-thick reports and long spreadsheets," he says. "Now, our business managers have direct access to the answers they need without going through finance."

Reliable, insightful decision support is crucial for efficient operation and profit, which helps to fund Danish athletic and cultural programs.

"Our goal is to provide entirely accurate information using quality data based on financial reality," says Madsen. "There should be no doubt about the facts. The finance department will deliver totally reliable financial data for reports that withstand scrutiny and illustrate the financial impact of management decisions."

"Formerly, we had various figures that flew around the organization, which cost management valuable time to ferret out the truth," Madsen says. "That is no longer the case, which is a great improvement."


Provide accurate, reliable and consistent support for financial decisions throughout the organization.


SAS® Financial Management


Consistent, accurate support for better budget decisions; self-service access to reports for greater efficiency and quicker action.

본 문서에 나오는 결과는 본 문서에 설명된 특정 상황, 비즈니스 모델, 데이터 입력 및 컴퓨팅 환경에 적합하게 되어 있습니다. 각 SAS 고객의 경험은 고유한 것으로, 비즈니스 및 기술적 변수에 따라 달라집니다. 따라서 모든 서술은 비전형적인 것이라는 점을 고려해야 합니다. 실제 절약, 결과 및 성능 특성은 개별 고객의 구성 및 조건에 따라 달라질 수 있습니다. SAS는 모든 고객이 비슷한 결과를 달성할 수 있다고 보증하거나 진술하지 않습니다. SAS 제품과 서비스에 대한 유일한 보증은 해당 제품 및 서비스에 대한 서면 계약의 보증서에 명시되어 있습니다. 본 문서의 어떠한 내용도 추가 보증을 구성하는 것으로 해석될 수 없습니다. 고객은 SAS 소프트웨어의 성공적인 구현에 따라 합의된 계약적 교환 또는 프로젝트 성공 요약의 일환으로 성공 사례를 SAS와 공유했습니다. 브랜드 및 제품 명칭은 각 기업의 상표입니다.

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