Predictive Analytics: Revolutionizing Business Decision Making

This TDWI e-book explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience.