SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Manufacturing CMOs struggle with ROMI metrics

A report from the Economist Intelligence Unit

About this paper

This Economist Intelligence Unit paper explores why chief marketing officers at manufacturing firms are still struggling to bridge the gap between what they measure and what P&L owners care about. Read this paper to learn why manufacturing marketers are not in sync with the expectations of the CFO, CEO and shareholders, and three actions they can take to improve marketing’s effectiveness and impact.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Hai un profilo SAS? Per completare automaticamente questo modulo Accedi

*
*
*
*
 
*
 
 
  Sì, desidero ricevere occasionalmente comunicazioni via e-mail da SAS Institute Inc. e sue affiliate relative a prodotti e servizi SAS. Sono consapevole di poter revocare il consenso in qualsiasi momento cliccando sul link per l’opt-out nelle e-mail.

Il trattamento dei dati personali avviene in osservanza di quanto disciplinato dalla SAS Privacy Statement.

 
 

Back to Top