SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Improving ROI with Marketing Optimization

About this paper

Marketing optimization takes data about customers, offers and channels – factors in business objectives and constraints – and identifies the marketing actions which will deliver the best overall returns. With this information, marketers can plan and prioritize campaigns to maximize success in terms of customer impact, operational efficiency and financial outcomes. This white paper summarizes a webinar co-sponsored by DMA and SAS that demonstrated how mathematical optimization delivers on this promise while setting the stage for an integrated marketing management (IMM) approach.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Hai un profilo SAS? Per completare automaticamente questo modulo Accedi

*
*
*
*
 
*
 
 
  Sì, desidero ricevere occasionalmente comunicazioni via e-mail da SAS Institute Inc. e sue affiliate relative a prodotti e servizi SAS. Sono consapevole di poter revocare il consenso in qualsiasi momento cliccando sul link per l’opt-out nelle e-mail.

Il trattamento dei dati personali avviene in osservanza di quanto disciplinato dalla SAS Privacy Statement.

 
 

Back to Top