SAS a Leader in Gartner’s 2015 Digital Marketing Analytics Magic Quadrant

SAS offers a comprehensive digital marketing analytics suite that addresses the full digital marketing analytics lifecycle from data collection through to measurement

Today’s digital consumer is looking for differentiated service. Customer experience is fast becoming key to keeping consumers happy and loyal. Companies that successfully manage the customer journey across all channels can increase customer satisfaction, reduce churn and increase revenue. SAS® analytics intelligence helps marketers manage complex customer relationships across all touchpoints and has been named a Leader in Gartner’s first annual Magic Quadrant for Digital Marketing Analytics.[i]

Today’s CMO faces a proliferation of digital channels. Consumers use multiple digital channels over a variety of devices leaving a huge trail of data that marketers must harness to help make decisions such as what offers to promote via which channel.

"One of the challenges CMOs face is using all this sophisticated information to drive decisions," said Christine Moorman, Professor at Duke University's Fuqua School of Business and Director of The CMO Survey. "It's not just about getting the right data, but managing the processes and capabilities, and bringing marketing analytics into decision-making."

SAS® Customer Intelligence helps companies achieve a customer-centered digital business strategy with an integrated decision management approach to solving critical challenges across marketing – including planning customer-centric strategies, gaining insight from big data and analytics, optimizing omnichannel customer interactions, and understanding the customer’s digital experience.

With award-winning data management capabilities, best-in-class analytics, and superior domain expertise, SAS gives businesses the confidence to dynamically design and manage 1:1 customer journeys.

“To win in customer experience, you must align channels and digital capabilities to present a single face to the customer: a continuous, channel-independent way of doing business, “said Wilson Raj, Global Director of Customer Intelligence at SAS. “We believe SAS’ standing as a leader in this inaugural evaluation from Gartner validates our strategy to replace the many views of the customer with a unified view by embedding analytics into all of our digital marketing solutions.”

[1] Gartner Inc. Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp, Christi Eubanks. September 17, 2015.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


SAS è leader negli analytics. Attraverso software innovativi e servizi, SAS aiuta e ispira i clienti in tutto il mondo a trasformare i dati in conoscenza. SAS fornisce THE POWER TO KNOW®. In Italia dal 1987, ha oggi una struttura di oltre 330 persone operative nelle sedi di Milano, Roma, Venezia Mestre e Torino.

Editorial contacts:

Editorial contacts:

  • Ufficio Stampa SAS
    SAS Institute srl
    Via Darwin 20/22
    20143 Milano

    Valeria Ravani
    Regional PR and External Communication Specialist
    Tel. +39 02 8313 4322

Back to Top