SAS a leader in Gartner’s 2014 Integrated Marketing Management Magic Quadrant

SAS recognized for its ability to execute and completeness of vision

For the fourth consecutive year, SAS is a Leader in Gartner Inc.'s annual Magic Quadrant for Integrated Marketing Management.[i] SAS earned its place in the Leaders quadrant for its recognized ability to execute from a delivery perspective as well as its completeness of vision from a product strategy perspective.

Integrated marketing management (IMM) supports the marketing process from start to finish by integrating four main components – strategy and operations, marketing analytics, multichannel execution, and digital intelligence capabilities. The closed-loop marketing process extends through planning, resource allocation, creation, project management, piloting, execution and ultimately, evaluation and analysis that helps optimize future marketing processes and campaigns. Industry experts agree: the most effective IMM solution for marketers’ is one that is integrated – and we believe this positions SAS well based on the organic growth of its marketing solutions over the past 10 years.

“Customer experience is fast becoming the next competitive battleground for marketers,” said Jonathan Moran, Customer Intelligence Marketing Manager at SAS. “We feel Gartner’s recognition of SAS as a leader in IMM for the past four years positions SAS® Customer Intelligence as one of the best options to help businesses combine data, analytics and marketing processes into an integrated decision platform to drive profitable business growth.”

Germany’s – dm - drogerie markt Group, known for customer care, uses SAS Customer Intelligence solutions, which enable the process of integrated marketing management to help the drug store chain coordinate digital marketing campaigns, customer rewards programs, corporate communications and new store launches while streamlining marketing operations.

According to Gartner, "Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives."

This year SAS has also been named a Leader in Gartner’s Magic Quadrant for CRM Multichannel Campaign Management[ii], a Leader in Gartner’s Magic Quadrant for Marketing Resource Management[iii], and a leader in The Forrester Wave™: Cross-Channel Campaign Management Platforms, Q3 2014.[iv].

In April 2014 SAS unveiled the latest version of SAS Customer Intelligence to help businesses connect data, analytics and data visualization to become more digitally adept. The updated solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decision making for enhancing customer experience and improving digital operations.

The SAS Customer Intelligence suite delivers the most complete integrated marketing management platform for the enterprise: including formulating strategy; gaining insight from data and analytics; optimizing multi-channel campaigns and customer interactions; and understanding the customer experience.

Required Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 27 2014 [ii] Gartner Magic Quadrant for Multichannel Campaign Management. Adam Sarner, Jennifer Beck, Julie Hopkins. May 21, 2014 [iii] Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014 [iv] The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q3 2014



SAS è leader negli analytics. Attraverso software innovativi e servizi, SAS aiuta e ispira i clienti in tutto il mondo a trasformare i dati in conoscenza. SAS fornisce THE POWER TO KNOW®. In Italia dal 1987, ha oggi una struttura di oltre 330 persone operative nelle sedi di Milano, Roma, Venezia Mestre e Torino.

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