SAS names McCann Worldgroup as global brand agency partner
SAS announced today that it has selected McCann Worldgroup as their named global brand agency partner. McCann Worldgroup will support in developing a dynamic brand platform to reintroduce the world to SAS, the global leader in analytics and artificial intelligence.
Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. With 40+ years of analytics innovation, SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data.
“For more than 40 years, we have let the power of our analytics and AI solutions speak for themselves through the incredible work of our customers around the world. As we look toward a future of delivering analytics everywhere for everyone, it’s the right time to tell our own story in a bold way,” said Jennifer Chase, SVP and Head of Marketing, SAS. “I am excited to work with McCann who quickly understood the essence of our brand and who will help us connect with a larger global audience in meaningful creative ways.”
The assignment for McCann and MRM, which follows a competitive pitch, will include development of a global campaign highlighting the company’s ability to help organizations in their digital transformations through innovative analytics software and services.
“We are excited to enter this partnership with SAS and be awarded the role as global brand agency partner,” said Devika Bulchandani, President, McCann North America. “SAS is the dominant global force in analytics, and we look forward to working with them to tell a story that we don’t think the public knows--a bold, meaningful narrative about one of the world’s most exciting and innovative organizations and cultures.”
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. McCann Worldgroup was named "Global Agency Of The Year" by Adweek magazine, “Network of the Year” by the Cannes Lions, the world's most creatively-effective marketing services company by the Effie Awards (for three consecutive years), "Global Network of the Year" by Campaign Magazine and “Network of The Year” by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World’s Most Innovative Companies. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).
SAS è leader negli analytics. Attraverso software innovativi e servizi, SAS aiuta e ispira i clienti in tutto il mondo a trasformare i dati in conoscenza. SAS fornisce THE POWER TO KNOW®. In Italia dal 1987, ha oggi una struttura di oltre 330 persone operative nelle sedi di Milano, Roma, Venezia Mestre e Torino.