USER STORIES (ALL CAPS : H1-avenir-bold-xs)
Headline that captures the main idea of story, 6-8 words (H2-display-s)
Teaser that not only gives context to the story, but includes your SEO terms, 20-25 words. (P-avenir-light-s)
GET TO KNOW ME (ALL CAPS :H3-avenir-light-s)
Name of person you're featuring (P-avenir-medium-s)
City or region your subject currently lives in
Current job title & company your subject works for (or university currently attending)
List of SAS software products your subject is skilled in
Pullquote that encompasses the main idea/theme of the story.
TOP TIPS (ALL CAPS : H3-avenir-light-xs)
- List three main tips that a reader should gain from this story.
- You can get these tips by specifically asking for them during your interview, or by pulling them out of the main story text.
- Each tip should be short and actionable. (P-bullets-avenir-light-xs)
BENEFITS (ALL CAPS : H3-avenir-light-s); [in this section you'll pull out two things the story subject has done that had a positive impact]
ON LEARNING SAS® (P-avenir-bold-xs)
Explaining the benefit of learning SAS is just one example of something you could feature here. Other possible benefits include include the value of getting a certification, joining a users group, finding a mentor, learning a specific technology or taking a specific class. (P-avenir-light-xs)
ON FINDING A MENTOR
You should feature one benefit per text box, and keep your blurbs as short as possible.