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SAS is a Leader in the 2015 Gartner Digital Marketing Analytics Magic Quadrant

See why we believe delivering a wide range of marketing analytics tools in a unified product suite earned SAS analyst recognition


With a solution that addresses the full marketing life cycle, you can more easily manage and execute marketing activities

Connecting with customers in today’s digital world is a challenge. You have to do so in a way that’s both relevant to your customers and profitable to your business, all while delivering measurable results and keeping budget top of mind. Successfully managing the customer experience from beginning to end can seem like an insurmountable task – unless you have the right technology to get the job done. 

SAS provides solutions that help manage the customer journey across all channels, boosting customer satisfaction, reducing churn and increasing revenue. We believe our suite of digital marketing solutions prompted SAS to be named a Leader in Gartner’s first annual Magic Quadrant for Digital Marketing Analytics.

"To win in customer experience, you must align channels and digital capabilities to present a single face to the customer: a continuous, channel-independent way of doing business," said Wilson Raj, Global Director of Customer Intelligence at SAS. "We believe SAS’ standing as a Leader in this inaugural evaluation from Gartner validates our strategy to replace the many views of the customer with a unified view by embedding analytics into all of our digital marketing solutions."

SAS digital marketing analytics stands apart from competitor solutions thanks to our advanced analytics capabilities in a unified product suite, our flexible platform that enables customers to choose which analytics activities are more important for their business, and our strong reputation in customer satisfaction and business stability.



CMOs and other marketing leaders are asking their analytics teams to
provide deeper cross-channel insights that span a wide range of marketing
and advertising activities. Digital marketing analytics providers are
responding with broader, more flexible and advanced platforms.


*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**Gartner Magic Quadrant for Digital Marketing Analytics by Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp, Christi Eubanks, 17 September 2015.

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