testing samples

Determine outcomes based on much larger data samples

As opposed to the much smaller and narrower range of patients who typically participate in traditional clinical trials, RWE makes use of the medical data gleaned from tens of thousands of patients in real time. In addition to claims files, electronic medical and electronic health records as well as pharmacy data, data sources can be as varied as doctors’ notes, patient forums, social media and blogs.

This gives life science companies, medical providers and insurers a vastly larger and more accurate data sample on which to base their conclusions, allowing them to ascertain the effectiveness and ROI of a medication as it’s actually prescribed and used by real doctors and patients in real clinical settings.