SAS Forum Milano 2015 - Agenda

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08:30	Registrazione & Welcome Coffee
09:30	Sessione Plenaria
	Agire nel nostro tempo: un salto di pensiero. La cultura e l'intelligenza analitica collocano l'innovazione tecnologica al servizio del percorso evolutivo di persone ed imprese. Questo percorso evolutivo è di valore quando nasce da una visione, si arricchisce di apporti multidisciplinari e multidirezionali per generare nuove idee, ed approdare a quei "salti di pensiero" che innescano progetti innovativi di business transformation, a tutti i livelli di business, piccoli o grandi che siano. Anchorman: Andrea Beretta, partner di Newton Management Innovation
	Dal datastorm alla creazione di visioni. I dati, come infiniti granelli di sabbia, suggeriscono nuove immagini e paesaggi. Il talento naturale della sand artist Gabriella Compagnone ricrea con la sabbia figure che s’incontrano, si fondono, rinascono e spariscono. Granello dopo granello narrano avventure e descrivono paesaggi ed orizzonti mutevoli. Gabriella Compagnone e il gruppo musicale Note di Sabbia creano insieme una speciale magia: quella della musica e delle immagini che si inseguono e danzano su una lastra luminosa, fondendosi in un’unica, straordinaria performance che stupisce, commuove e incanta.
	Keep calm and Analyze Your Data Emanuela Sferco, Regional Marketing Director Central East Europe - SAS Non solo analytics. Il salto di pensiero verso la Business Transformation Marco Icardi, Vice President Central East Europe - SAS My Beautiful Genome. Massimo Delledonne - Full Professor of Genetics, Università degli Studi di Verona Scoprire il nostro genoma: sapere o non sapere? La possibilità di leggere il genoma avrà un impatto formidabile sulla nostra salute, ma genera anche tanti timori. E’ la sfida che la lettura dei dati impone: è meglio conoscere? Numbers: Mind the Gap! Giovanni Bossi, CEO - Banca IFIS DxD, Data for Development: the challenge Dino Pedreschi, Full Professor of Informatics - Università di Pisa I dati in mobilità permettono la visione dei livelli di benessere e degli sviluppi economici possibili. Dall’uso del cellulare emergono indicatori demografici e socio-economici in grado di orientare le scelte laddove lo sviluppo è già in corso. Essere sempre rilevanti per i clienti Stefano Fiorentino, Churn Management & Customer Engagement - SKY Italia Il nuovo paradigma della Scienza 2.0. Dal data scientist al cittadino scienziato Pierre Philippe Mathieu, Earth Observation scientist, Applications & Future Technologies Department - ESA L’accesso a grandi quantità di dati complessi, lo scambio rapido, i livelli di potenza di calcolo senza precedenti, aprono a inedite collaborazioni tra ricercatori e nuovi protagonisti, quali i cittadini-scienziati. Puzzle e misteri Marco Fedi, CIO - Allianz Nanotech, food, biotech. It's a data world. Riccardo Sabatini, Phd-researcher scientist at SISSA e EPFL Come data mining e neuroscience stanno collaborando alla più grande sfida globale: nutrire il pianeta in modo sostenibile. Energy: 9 minutes a year for dat(a)ing your customer Mauro Fanfoni, SVP Marketing and Innovation Europe - Eni Retail Market G&P According to research, customers spend just 9 minutes a year interacting with their energy provider. This presents a huge challenge to traditional utilities as they engage in a much needed and profound business transformation. SAS: gli analytics sono per tutti. Come utilizzarli per generare sviluppo Marco Icardi, Vice President Central East Europe - SAS
12:45	Buffet Lunch
14:00 16:30	Sessioni Parallele
	BROWN 2	AMBER 2	AMBER 6

14:00	SAS & Hadoop: the game changer for driving a Customer Centric Network OTE COSMOTE	How to serve up real-time display advertising that works. The Economia experience Economia	CRR: un'occasione di miglioramento Gruppo Banca Carige
14:20	Let's Play with Customer Analytics, How Analytics Enable PLAY Mobile Operator to Grow PLAY Poland	Reaching and Retaining Prospective Customers in Multichannel Environment Raiffeisen Bank Belgrade	ICT Risk Management in the Digital Business Era Accenture
14:40	Next Best Activity: informazione completa, strategia oculata e multicanalità Europ Assistance e Nunatac	Integrated Customer Management RCS MediaGroup	Il Modello di ICT Risk Management nel nuovo sistema Regolamentare e di Business UniCredit Business Integrated Solutions
15:00	Analytics e campaign management per la gestione del ciclo di vita del cliente: l’esperienza Prénatal Prénatal e VALUE LAB	Digitalize Italy Vodafone	Solvency II: come disegnare il DWH a misura di rischio UNIQA e SDG Group
15:20	Foodtainment: quando il cibo di qualità incontra il divertimento e si sposa con l'omnicanalità Old Wild West, Next BI e DGM	Customer Experience Analytics finalizzati all’incremento dell’efficacia delle iniziative di sviluppo clienti SKY e VALUE LAB	Data Quality Solvency II: la metodologia InfoEdge FastQuality InfoEdge
15:40	Gli analytics al servizio della multicanalità Unieuro e VALUE LAB	Evoluzione del sistema di engagement della clientela attraverso modelli di customer analytics PwC	Soluzioni applicative a supporto delle funzioni di controllo NIKE consulting
16:00	The customer journey has changed. Build loyalty through effective X-channel orchestration SAS	Digitalizzazione e cambiamento delle dinamiche di business (focus Telco e Media) EY Advisory	GIANOS®AML Analyzer – Un Cruscotto Direzionale per il monitoraggio e la governance dei presidi antiriciclaggio OASI

	AMBER 5	AMBER 1	AMBER 7

14:00	Aggregating Risk and Reporting Reward National Bank of Greece	Modelli analitici per ripensare il tifoso allo Stadio AC Milan	The threat from within SAS

14:20	Achieving Market Risk Reporting Standards with VA in Erste & Steiermärkische Bank Croatia Erste Croatia	InfoMobile: informazioni di valore per un’organizzazione in movimento AstraZeneca	How to handle an Octopus using SAS Tools Allianz Slovakia
14:40	SAS Visual Analytics e Risk Management – la tecnologia al servizio del rischio d’impresa Banca IFIS e Hexe	Progetto capacity e polivalenza: forecast ed ottimizzatore BNL Gruppo BNP Paribas	Credit application fraud management solution in OTP Bank OTP Bank Hungary
15:00	Credit Risk Laboratory 2.0 Accenture	Il processo di Clinical Data Management: dalla pianificazione dello studio al reporting analitico. Angelini e DDway	Stato dell’arte ed evoluzione del sistema antifrode per il mercato assicurativo italiano IVASS
15:20	Il modello di Financial Risk Management. L'implementazione del motore di VaR Historical Simulation sul portafoglio titoli della banca Banca Mediolanum e Hexe	La previsione delle vendite con SAS Visual Analytics e SAS Visual Statistics per il settore farmaceutico: un caso aziendale Blue BI	La soluzione SAS Fraud Framework applicata al mercato assicurativo Italiano Parametrica
15:40	Sistemi evoluti di monitoraggio del portafoglio crediti nel contesto post Asset Quality Review Deloitte	L’introduzione di strumenti e logiche di intelligenza finanziaria all'interno di un Ospedale di rilievo nazionale ad alta specializzazione: il Policlinico “A. Gemelli” Santer Reply	La gestione innovativa dei processi antifrode con i dati e le valutazioni Cerved Cerved
16:00	Even a brick wants to be something Meware e OASI	Modelli analitici per il trattamento dei cookies in relazione alla pubblicità digitale e all'e-crm Università di Bologna - DatascienceLab	More than Anti-Fraud: The true competitive Advantage of Analytics Ydrogios Insurance

	AMBER 3		AMBER 4

14:00	Creare valore economico attraverso lo sviluppo di un’innovativa dimensione di analisi a supporto di strategie marketing “customer centric" Oney / Auchan		Big Data & Data Scientist: l’evoluzione del mercato del lavoro SAS e Gi Group insieme per l’incontro tra domanda e offerta. Apertura SAS Elena Panzera, HR & Academic Director CEE Introduzione sul trend occupazionale nel mondo IT Gi Group Mirco Michelini, ICT Divisione Manager Data Scientist in Italia - dove siamo, dove saremo, cosa ci chiedono i clienti SAS Elena Panzera, HR & Academic Director CEE SAS Academic Program e SAS Academy - una formazione d’eccellenza dall’università all’azienda per accelerare l’ingresso nel business SAS Cinzia Gianfiori, Academic Program Manager Italy Elena Panzera, HR & Academic Director CEE Generare talenti: SAS, Gi Group e la “cantera” dei Data Scientist Gi Group Mirco Michelini, ICT Divisione Manager
14:20	Il ruolo di SAS nell'evoluzione strategica aziendale Aeroporti di Puglia
14:40	Visual Analytics al servizio del Sistema Regolatorio Idro-Energetico Italiano Cassa Conguaglio Settore Elettrico
15:00	Performance Analysis and Reporting in ambito Trasporto Pubblico Locale Ferroviario Ferrovie dell'Emilia Romagna e HSPI
15:20	Big Data Visualization e le nuove opportunità per il mondo della Sanità Regione del Veneto
15:40	Corporate Pervasive Intelligence: un modello di servizio BI per massimizzare il valore di Visual Analytics System Evolution
16:00	Il potere della visualizzazione a supporto del Digital Marketing Telecom Italia Digital Solutions
16:45	Fine Lavori & Tea Time

08:30	Registration & Welcome Coffee
09:30	Plenary Session
	Act in our time: a leap of thought Culture and analytical intelligence put technological innovation to use in evolution path of people and companies. This evolution path gains value when it is born from a vision, is enriched by multidisciplinary and multidirectional contributions in order to generate new ideas and arrive at those "leaps of thought" triggering innovative business transformation projects, at all levels and for any type of business, small or large. Anchorman: Andrea Beretta, partner of Newton Management Innovation
	From datastorm to visions creation The natural talent of the sand artist Gabriella Compagnone recreates with sand figures that meet each other, merge, reborn and disappear. Grain by grain they tell adventures and describe the changing landscapes and horizons. Gabriella Compagnone and Note di Sabbia (The Sand Notes) musical ensamble, together create a special magic: music and images chasing each other and dancing on a plate light, merging into a single, extraordinary performance that surprises, moves and enchants.
	Keep calm and Analyze Your Data Emanuela Sferco, Regional Marketing Director Central East Europe - SAS Not just analytics. A leap of thought toward Business Transformation Marco Icardi, Vice President Central East Europe - SAS My Beautiful Genome. To know or not to know? Massimo Delledonne, Full Professor of Genetics - Università degli Studi di Verona The ability to read its own genome means to predict and anticipate problems, but also accept the change need. This is the challenge data reading requires: is it better to know? Numbers: Mind the Gap! Giovanni Bossi, CEO - Banca IFIS DxD, Data for Development: the challenge Dino Pedreschi, Full Professor of Informatics - Università di Pisa The mobile data allow the vision of welfare levels and potential economic developments. Demographic and social-economic indicators emerge from mobile usage, supporting the decision process where the development is already underway. Make a difference with your customers Stefano Fiorentino, Churn Management & Customer Engagement - SKY Italia The new Science 2.0 paradigm. From Data scientists to the citizen Pierre Philippe Mathieu, Earth Observation scientist, Applications & Future Technologies Department - ESA The access to large amounts of complex data, the rapid exchange, the unprecedented levels of computing power, open to innovative collaborations between researchers and new protagonists, such as citizen-scientists. Puzzles and Mysteries Marco Fedi, CIO - Allianz Nanotech, food, biotech. It's a data world Riccardo Sabatini, Phd-researcher scientist at SISSA e EPFL The future sustainability of the planet is a matter of food. From neuroscience to markets analysis, it’s possible to find the way just by facing the data complexity. Energy: 9 minutes a year for dat(a)ing your customer Mauro Fanfoni, SVP Marketing and Innovation Europe - Eni Retail Market G&P According to research, customers spend just 9 minutes a year interacting with their energy provider. This presents a huge challenge to traditional utilities as they engage in a much needed and profound business transformation. SAS: analytics are for everyone. How to use them to generate development Marco Icardi, Vice President Central East Europe - SAS
12:45	Buffet Lunch
14:00 16:30	Parallel Sessions
	BROWN 2	AMBER 2	AMBER 6

14:00	SAS & Hadoop: the game changer for driving a Customer Centric Network OTE COSMOTE	How to serve up real-time display advertising that works. The Economia experience Economia	CRR: A chance for improvement Gruppo Banca Carige
14:20	Let's Play with Customer Analytics, How Analytics Enable PLAY Mobile Operator to Grow PLAY Poland	Reaching and Retaining Prospective Customers in Multichannel Environment Raiffeisen Bank Belgrade	ICT Risk Management in the Digital Business Era Accenture
14:40	Next Best Activity: full information, cautious strategy and multichannel activity Europ Assistance e Nunatac	Integrated Customer Management RCS MediaGroup	The ICT Risk Management Model in new regulatory and business environment UniCredit Business Integrated Solutions
15:00	Analytics and campaign management to manage the customer lifecycle: the Prénatal experience Prénatal e VALUE LAB	Digitalize Italy Vodafone	Solvency II: how to draw the DWH according to the risk UNIQA e SDG Group
15.20	Foodtainment: when quality food meets fun and blends with the omnichannel approach Old Wild West, Next BI e DGM	Customer Experience Analytics aimed at improving the effectiveness of customers development initiatives SKY e VALUE LAB	Data Quality Solvency II: the Infoedge Fastquality™ methodology InfoEdge
15:40	Analytics for Multichannel Strategy Unieuro e VALUE LAB	The Evolution of customer engagement system through customer analytics models PwC	IT Solutions for control functions NIKE consulting
16:00	The customer journey has changed. Build loyalty through effective X-channel orchestration SAS	Changing the business dynamics with digitalization (focus on Telco and Media) EY Advisory	GIANOS®AML Analyzer – A dashboard to monitor governance and anti-money laundering activities OASI

	AMBER 5	AMBER 1	AMBER 7

14:00	Aggregating Risk and Reporting Reward National Bank of Greece	Statistical models to rethink Stadium attendance AC Milan	The threat from within SAS

14:20	Achieving Market Risk Reporting Standards with VA in Erste & Steiermärkische Bank Croatia Erste Croatia	InfoMobile: valuable informations for an accelerating organization AstraZeneca	How to handle an Octopus using SAS Tools Allianz Slovakia
14:40	SAS Visual Analytics and Risk Management - technology at the service of business risk Banca IFIS e Hexe	Project capacity and versatility: forecast and optimizer BNL Gruppo BNP Paribas	Credit application fraud management solution in OTP Bank OTP Bank Hungary
15:00	Credit Risk Laboratory 2.0 Accenture	The Clinical Data Management process: from the study planning to the analytical reporting. The experience of Angelini Angelini e DDway	State of the art and evolution of the anti-fraud system for the italian Insurance market IVASS
15:20	The model of Financial Risk Management at Banca Mediolanum. The implementation of the VaR Historical Simulation engine on the securities portfolio of the bank Banca Mediolanum e Hexe	Sales forecasting with SAS Visual Analytics and SAS Visual Statistics for the Pharma sector. A business case Blue BI	SAS Fraud Framework for Insurance applied to the italian insurance market Parametrica
15:40	Advanced monitoring systems for loan portfolio in the Asset Quality Review context Deloitte	Introducing financial intelligence tools and approaches in a leading national highly specialized Hospital: the Policlinico A. Gemelli case Santer Reply	Innovative anti-fraud process management with Cerved data and assessment Cerved
16:00	Even a brick wants to be something Meware e OASI	Analytical models for cookies treatment in data management platforms related to digital advertising and e-crm Università di Bologna - DatascienceLab	More than Anti-Fraud: The true competitive Advantage of Analytics Ydrogios Insurance

	AMBER 3		AMBER 4

14:00	Oney-Auchan: create economic value by developing an innovative analysis approach in order to support "customer centric" marketing strategies Oney / Auchan		Big Data & Data Scientist: the evolution of the labour market SAS and Gi Group together to meet offer and demand. Opening SAS Elena Panzera, HR & Academic Director CEE Overview of the employment trend in the IT market Gi Group Mirco Michelini, ICT Divisione Manager Data Scientist in Italy – where are we? Where are we going to be? What are our clients asking us? SAS Elena Panzera, HR & Academic Director CEE SAS Academic Program and SAS Academy – an education of excellence in order to accelerate the entry into the labour market SAS Cinzia Gianfiori, Academic Program Manager Italy Elena Panzera, HR & Academic Director CEE Creating talents: SAS, Gi Group and the Data Scientist “cantera” Gi Group Mirco Michelini, ICT Divisione Manager
14:20	SAS role in the enterprise strategic evolution Aeroporti di Puglia
14:40	Visual Analytics at the service of the Italian Hydro-Energy Regulatory System Cassa Conguaglio Settore Elettrico
15:00	Performance Analysis and Reporting within the Local Public Transport Railway Ferrovie dell'Emilia Romagna e HSPI
15:20	Big Data Visualization and new opportunities for Healtcare Regione del Veneto
15:40	Corporate Pervasive Intelligence: a new model of BI Service to maximize the value of Visual Analytics System Evolution
16:00	The power of visualization to support the Digital Marketing Telecom Italia Digital Solutions
16:45	Closing & Tea Time

Abstract OTE-COSMOTE

Abstract Economia (Czech Republic)

Abstract Gruppo Banca Carige

Abstract PLAY Poland

Abstract Raiffeisen Bank Belgrade

Abstract Accenture

Abstract Europ Assistance e Nunatac

Abstract RCS MediaGroup

Abstract - UniCredit Business Integrated Solutions

Abstract Prenatal e VALUE LAB

Abstract - Vodafone

Abstract UNIQA e SDG Group

Abstract Old Wild West

Abstract SKY e VALUE LAB

Abstract InfoEdge

Abstract - Unieuro e VALUE LAB

Abstract PwC

Abstract - NIKE consulting

Abstract - Maria Carla Snaiderbaur, SAS

Abstract - EY Advisory

Abstract - OASI

Abstract National Bank of Greece

Abstract - AC Milan

Abstract David Hartley

Abstract Erste Croatia

Abstract - AstraZeneca

Abstract Allianz Slovakia

Abstract Banca IFIS e Hexe

Abstract BNL

Abstract OTP Bank

Abstract Accenture

Abstract Angelini e DDway

Abstract - IVASS

Abstract Banca Mediolanum e Hexe

Abstract Blue BI

Abstract - Parametrica

Abstract Deloitte

Abstract Santer Reply

Abstract - Cerved

Abstract Meware e Oasi

Abstract - Unversità di Bologna e DatascienceLab

Abstract Ydrogios Insurance

Abstract Oney / Auchan

Abstract SAS meets the young generation

Abstract Aeroporti di Puglia

Abstract Cassa Conguaglio per il Settore Elettrico

Abstract FER e HSPI

Abstract Regione del Veneto

Abstract - System Evolution

Abstract Telecom Italia Digital Solutions