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Tar Heels Play to Win With SAS Analytics

Modern analytics boosts old-fashioned loyalty in University of North Carolina sports fans

About this paper

The University of North Carolina–Chapel Hill is known for successful sports programs, with 43 national championships in nine different sports. UNC is also known for its fan loyalty. Learn how Carolina Athletics and The Rams Club use SAS Analytics to deepen relationships and loyalty for all 28 varsity sports.

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