SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Demand Shaping

Achieving and Maintaining Optimal Supply-and-Demand Alignment

About this paper

Demand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand. By combining an analysis of both supply and demand, you get much more complete answer to the issue supply-and-demand alignment. Through a more accurate picture of supply and demand, an organization that develops a demand-shaping effort will have a significant competitive advantage. To get you started, this paper presents two methods to take a more complete approach to demand shaping: scenario analysis and price/revenue optimization. In addition, the paper introduces a technical architecture that demonstrates how to incorporate data acquisition and preparation, advanced analytical techniques, and presentation and reporting of results to achieve optimal supply-and-demand alignment.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Have a SAS profile? To complete this form automatically Sign In

*
*
*
*
 
*
 
 
  Ya, saya ingin menerima email dari SAS Institute Inc. dan afiliasinya tentang produk dan layanan SAS. Saya mengerti bahwa saya dapat menarik persetujuan saya kapan saja dengan mengeklik tautan tolak (opt-out) dalam email.

Semua informasi pribadi akan ditangani sesuai dengan Pernyataan Privasi SAS.

 
 

Back to Top