About this paper
The women's specialty retailer, Chico's FAS Inc., needed to gain a more holistic view of its middle- to high-income clientele, but the company was operating with a fixed data model that didn't adapt well to a changing environment. Data was sent out for modeling, so the results were often stale by the time campaigns were developed. This paper summarizes an event in the "Applying Business Analytics Webinar Series," in which the company's director of CRM and enterprise information management describes how Chico's has benefited from a software-as-a-service (SaaS) solution for customer and campaign management. With its SaaS solution, Chico's can create timely, personalized offers, and has dramatically reduced the time needed to produce campaigns.
SAS adalah pemimpin dalam ranah analitik. Melalui analitik inovatif, kecerdasan bisnis, serta layanan dan perangkat lunak pengelolaan, SAS membantu pelanggan di lebih dari 80.000 situs membuat keputusan yang lebih baik dengan lebih cepat. Sejak 1976, SAS memberi THE POWER TO KNOW® kepada pelanggan di seluruh dunia.