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White Paper

Building a Strategic Analytic Culture in the Hospitality Industry

About this paper

At hospitality organizations, many decisions hinge on finding the right balance between what's best for the guest and what's best for the organization. For example, organizations may have to weigh the desire to eliminate customer wait times with goals like reducing labor costs. Data and analytics can shore up the relationship between guest experience and profits, ensuring that decisions remain in balance. An enterprisewide commitment to data and analytics is the key to achieving this balance. By putting the building blocks of a strategic analytic culture in place, hospitality organizations can move from reactive to proactive decision making – resulting in visibility, executive buy-in and competitive advantage.

Tentang SAS

SAS adalah pemimpin dalam ranah analitik. Melalui analitik inovatif, kecerdasan bisnis, serta layanan dan perangkat lunak pengelolaan, SAS membantu pelanggan di lebih dari 80.000 situs membuat keputusan yang lebih baik dengan lebih cepat. Sejak 1976, SAS memberi THE POWER TO KNOW® kepada pelanggan di seluruh dunia.

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