While AI is the future foundation for analytics, Forrester finds that for now, rules still rule in text analytics platforms.
SAS® advanced analytics solutions, powered by artificial intelligence, help businesses uncover opportunities to find insights in unstructured data. As a result, SAS is ranked a Leader in The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2018. The report also notes the "comprehensive" visual user interface of SAS.
“Text analytics can help solve a number of complex business problems such as detecting fraud and assessing customer feedback,” said Mary Beth Ainsworth, AI and Language Analytics Strategist at SAS. “SAS gives organizations the power of natural language processing, machine learning and linguistic rules in a visual dashboard to reveal data insights.”
SAS Visual Text Analytics uses intelligent algorithms and natural language processing (NLP) techniques to automatically extract relationships and patterns within unstructured data, therefore eliminating the need for manual analysis. The NLP tools help users in sentiment analysis, speech to text, natural language understanding and natural language generation.
The Forrester report states: “SAS’s brand speaks for itself as a leader in advanced analytics; as a result, SAS Visual Text Analytics comes with a number of machine learning models. Users can also leverage other capabilities of the platform, such as forecasting and optimization, to deliver predictive, prescriptive, and actionable analytics.”

"SAS’s brand speaks for itself as a leader in advanced analytics; as a result, SAS Visual Text Analytics comes with a number of machine learning models."
The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2018