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RESULTS: The Future of Pharmaceutical and Healthcare Marketing

The Promise of Big Data

About this paper

Today, most organizations in the business sector understand that big data is now a reality and with the right analytical tools to uncover deep insights, they’re discovering new marketing opportunities and better ways to connect with consumers. The same great opportunities exist for life sciences, but is the industry moving too slowly to capitalize on the benefits of big data? In “The Promise of Big Data,” a chapter from the book Results: The Future of Pharmaceutical and Healthcare Marketing, the author identifies and explores key areas where life sciences can use big data to improve outcomes and deliver something new to the market when there is a need.  

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  Igen, szeretnék alkalmi emaileket kapni a SAS Institute Inc.-től és leányvállalataitól a SAS termékeiről és szolgáltatásairól. Tudomásul veszem, hogy beleegyezésemet bármikor visszavonhatom az emailek Leiratkozás linkjére kattintva.

A személyes adatokat a SAS Adatvédelmi Nyilatkozatának megfelelően kezelünk.

 
 

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