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Optimize Your Launch Sequence Strategies

Maximize global revenue from international pharmaceutical product launches

About this paper

Margins for pharmaceutical products – which had already been dropping in the last decade – are being driven down even further by international reference pricing, the practice of using the price of a product in other countries to set or negotiate the reimbursable price of a product in a given country. For pharmaceutical companies, a misstep in setting prices or choosing the launch sequence can be costly, both during the critical launch period and in market.

The SAS® solution for launch revenue optimization enables global pricing teams to proactively simulate and optimize launch timing and pricing decisions based on the predicted effect on global revenue – while accounting for the complex web of international reference pricing and country-specific rules.

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  Igen, szeretnék alkalmi emaileket kapni a SAS Institute Inc.-től és leányvállalataitól a SAS termékeiről és szolgáltatásairól. Tudomásul veszem, hogy beleegyezésemet bármikor visszavonhatom az emailek Leiratkozás linkjére kattintva.

A személyes adatokat a SAS Adatvédelmi Nyilatkozatának megfelelően kezelünk.

 
 

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