White Paper
The Future Of Retail Analytics EKN Benchmark Study SAS
presented by SAS
White Paper
presented by SAS
The latest benchmark study by EKN, The Future of Retail Analytics, is a survey of senior retail executives reveals that in a time of unprecedented change in the retail environment, brick-and-mortar retail stores must look to omni-channel customer engagement to gain deeper insight into consumers. The study also includes an in-depth look at how best-in-class retailers use analytics, as well as the business analytics software vendor landscape.