About this paper
The latest benchmark study by EKN, The Future of Retail Analytics, is a survey of senior retail executives reveals that in a time of unprecedented change in the retail environment, brick-and-mortar retail stores must look to omni-channel customer engagement to gain deeper insight into consumers. The study also includes an in-depth look at how best-in-class retailers use analytics, as well as the business analytics software vendor landscape.
About SAS
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