About this paper
The Chief Marketing Officer and the Chief Technology Officer typically have operated in very different worlds under the same organization. As many businesses are now embracing a customer-focused business strategy, CIOs and CMOs are coming together to achieve customer centricity. This report by the CMO Council describes how big data has become the unifying force that is inextricably connecting the role of these leaders. Download this paper to learn how the CMO and CIO are working together with big data to achieve lasting and profitable customer-centricity.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.