About this paper
It's hard to know if your pricing strategy is the right one to maximize returns at every stage of a product's life cycle. And there is added external market pressure to make the best decision across geographies. For instance, many governments are increasing scrutiny of the clinical value a product brings to the market. Knowing the right price is critical – and you need a global perspective to be successful. In this complimentary Pharmaceutical Executive article, you'll read a background and current status of pricing in life sciences, the role of advanced analytics and tactics to create a cross-organizational pricing center.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.