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White Paper

Finding the Right Balance Between Personalization and Privacy

About this paper

The average consumer is exposed to hundreds, if not thousands, of marketing messages a day, most of them irrelevant. Read this enlightening paper about digital behavior and personalization if you want to know how consumers from across the globe view providing personal information to your organization and their expectations for how you protect that information. The research is based on a survey of nearly 3,000 consumers – maybe even some of your own customers.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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