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How Automakers Are Building Effective Customer Experiences

About this paper

Automakers are realizing the days of the single touch point are gone. Car buyers are doing the bulk of their research online and making decisions about what model to buy even before they visit a dealership. To win customers and build loyalty, automakers need to make the most out of every interaction. What matters most is the complete customer experience. And the key to managing that process and understanding the needs of each individual customer is marketing analytics. 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Rendelkezik SAS profillal? Az űrlap automatikus kitöltéséhez Belépés

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  Igen, szeretnék alkalmi emaileket kapni a SAS Institute Inc.-től és leányvállalataitól a SAS termékeiről és szolgáltatásairól. Tudomásul veszem, hogy beleegyezésemet bármikor visszavonhatom az emailek Leiratkozás linkjére kattintva.

A személyes adatokat a SAS Adatvédelmi Nyilatkozatának megfelelően kezelünk.

 
 

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