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Argyle Conversations: Building a Marketing Analytics Framework

About this paper

This is an Argyle Conversations paper produced by Argyle Executive Forum featuring an interview with Lori Bieda, Executive Lead of Customer Intelligence at SAS, about how marketing organizations can use analytics to effectively improve the customer experience and the skill sets your team needs to deliver it. A seasoned marketing and analytics executive with over 19 years of experience, Bieda offers sound advice on how organizations can improve their marketing effectiveness through customer intelligence.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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