Analytically Driven Pricing

As explored in this paper, focusing exclusively on costs when deter­mining pricing is limiting and can lead to decisions that hurt revenues and profits. To price optimally, you need to make analytically driven pricing decisions. This requires bringing together relevant internal and external data and using analytics for accurate customer segmentation, price-demand estimation, forecasting and price optimization. When you use analytics to help drive your pricing decisions, your pricing analysts and strategists can generate prices closer to the intersec­tion between supply and demand, and thus determine the optimal price for your trans­portation service.