Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
- Article Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
- Article Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
- White Paper Holiday shopping secrets: Prices matter and pets are importantAttention retailers! It's time to celebrate. According to SAS Analytics, the holiday shopping season is shaping up to be a jolly one.
- Research Five tips for improving customer profitability from Harvard Business ReviewRight now, customers are experiencing your company online, on your mobile app, by phone and in person. Are those experiences forging a bond – or driving them away? New research from HBR reveals the customer experience lessons you need to apply now.