October 4th 
09:30 – 09:40Introduction
István Musza, Country Manager, SAS Hungary
09:40 – 10:15Pizza and Great Customer Experience…Increasingly Digital!
David Williams
, Principal Business Advisor for CI, SAS

We are all interacting digitally with a wider and wider range of organisations, to acquire more of what we need to live our everyday lives, from financial services to pizza. But how can those organisations use digital and other types of customer intelligence to deliver a more effective, consistent and mutually valuable customer experience? This presentation focuses on the opportunities presented by improved customer intelligence, decisioning and personalization and explores new and existing SAS capabilities in this space.
10:15 – 10:50Customer Offer Optimization
Jiří Nosál, CEO & lead consultant at Assisto Consulting Ltd

As leading companies being Assisto and SAS in area of business analysis CLO solution define new industrial standards for identification of customer needs while maintaining risk constrains given by both economical situation and regulatory requirements. As such CLO allows to the banks, but also sales finance, telco and insurance companies. The solution is available for retail and also SME segments.Based on COO success our customers start to ask us to extend loan pre-approval further and ensure End to End loan offering, processing. Using advantages of COO outputs Assisto and SAS developed innovative customer centric digital application processing. Its based on innovative start process architecture and based on customer business space feature bringing desired benefits.
10:50 – 11:10Break; Meet the experts
11:10 – 11:45A GDPR Roadmap - The Interamerican case study
Viktor Szasz
, Platform presales consultant, SAS Hungary
11:45-12:05Get the most out of your customer relationship! Data driven interaction management in Magyar Telekom
János Fónodi, 
Head of Interaction management team, Magyar Telekom
12:05-12:25Omnichannel marketing supporting Erste Bank
Michaela Grech,
Head of Customer Intelligence and Analytics, Erste Bank Austria

12:25 –12:55

Panel discussion
Myths and Truths on Customer Experience

ModeratorJozsef Abran, Pre-Sales Manager, SAS Hungary


  • Hana Kvartova, Regional Manager CEA, SAS
  • János Fónodi, Head of Interaction management team, Magyar Telekom
  • Michaela Grech, Head of Customer Intelligence and Analytics, Erste Bank Austria
  • David Williams, Principal Business Advisor for CI, SAS

12:55– 13:00Closing Remarks
István Musza
, Country Manager, SAS Hungary
13:00– 14:00Networking Buffet Lunch, Meet the experts

Translation will not be provided.