Cinzia is currently acting as the coordinator for inter-country advanced analytics pre-sales work supporting customers and C-levels in an analytic driven growth process. She is also in charge of developing innovative analytics driven value propositions in the areas of Data Monetization, Big Data Analytics, Machine Learning, Internet of Things, Digital Marketing, Customer Intelligence and Fraud Detection.
She joined SAS in year 2000 as Italy Analytics Team Manager leading the advanced analytics team composed of consultants, sales support and business developer. She was personally engaged in supporting customers and C-levels in an analytic driven business growth process. Her skills range from mathematic-statistical models design and development, to Data and Text Mining methods, Forecasting and Operations Research Techniques for decision-making.
Cinzia has also been acting as Advisory Business Solution Manager Customer Intelligence, Fraud & Analytics with focus on advanced analytics in order to drive competitive business. Her mission was to translate business goals into analytics driven software implementation in the Customer Intelligence, Fraud and Advanced Analytics areas. Additionally her sales support focus included making analytics comprehensible and functional for business users.
Regional Advisory Technical Manager Data Management, SAS
Brad guides SAS’s Central Eastern Europe region for the Data Management initiative including Data Governance, Data Integration, Data Quality, Data Federation and Event Stream Processing. With a 25 year background in consulting, sales and technical presales, he brings a complete picture to the table for SAS customers addressing Data Management topics for a variety of business needs such as Risk Management, Regulatory reporting, Customer retention and Marketing campaigns. He is currently fascinated with Data Governance and the application of real-time streaming technologies to our customers systems and data.
Brad holds a B.S. in Information Systems with a Computer Science concentration from Carnegie Mellon University and is an avid basketball player and mountain biker.