About this paper

Discover important information about the modern-day shopper in this report, which looks at attitudes to shopping over the Christmas period. What type of shopper are they, what is their attitude to price, when do they shop, what motivates them to make a purchase and what would make them abandon a purchase?

The research reveals a mixture of preferences, highlighting how important it is for retailers to understand each shopper on a personal level so they can target them with relevant offers - and, importantly, not put them off with poorly targeted offers and communications. The nature of modern-day shopping is becoming more complex as consumers expect to use multiple channels seamlessly. They are also motivated by a mix of factors that affect their own particular customer experience.

Retailers need to be able to extract key insights from data so they can deliver a personalised service to each customer and understand who their most valuable customers might be. Otherwise they will lose out in what is an increasingly competitive and data-driven environment.

*Research by 3GEM Research & Insights