Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.
Presenters : Dan Mitchell, Director of Global Retail and CPG Practice at SAS, Eric Thorsen, VP Retail at Hortonworks
10. 10
Transformation
--- Maturity Stages à
OptimizationExplorationAwareness
Marketing
Merchandising
IT Ops
---MaturityStagesà
Peer Compe%%ve Scale
Standard among peer group
Common among peer group
Strategic among peer group
New InnovaFons
Digital
Store Operations
No Use Case Name
1a Single View of Customer
1b Single View of Customer
2 Basket Analysis
3 Social Listening
4 Enriched Basket Analysis
5 Clickstream Analysis
6 RecommendaFon Engine
7 Price OpFmizaFon
8
Beacon/Sensor Monitoring
and Ingest
9 Store CommunicaFons
10 Email Management
11 EDW Enhancement
12 Inventory OpFmizaFon
13 Path to Purchase
14 Supply Chain Telemetry
15 Customer Service Analysis
16 PreventaFve Maintenance
17 Machine Learning / AI
4
Purchasing &
Logistics
10
11
13
1a
1b
12
Use Cases are available at different levels of maturity
15
14
16 17
8
8
7
3
5
2 9