On-Demand Webinar

Customer Experience: Creating opportunities with the “new” digital customer

About the webinar

Businesses need to be much more switched on to how they can provide a stand-out experience for their customers – price alone will no longer be enough. Humans matter the most and companies must shift the focus to the human experience - even more so with challenging economic times ahead due to the pandemic.

Steve Perks, Manager Customer Intelligence at SAS, and Antonio Grasso, thought leader in digital transformation, will open a 30 minute-discussion to understand the impact of Covid-19 on these aspects of customer experience:

Join us for the discussion and feel free to ask your questions during the Q&A session.

Duration: 42 minutes

Join this session to learn about:

How Covid19 accelerated customer journey digitization
How customer trust and loyalty has evolved over the last 6 months
What the new loyalty drivers will be

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About the Experts

Steve Perks
Manager, Customer Intelligence, SAS

Steve has over 20 years’ leadership experience in the digital advertising and marketing industry throughout EMEA, starting with the emerging internet advertising companies of the late 90s through to the major marketing vendors of today. Working with clients to deliver innovative business models and uses of technology, he’s helped clients monetise major sporting events including World Cups, deploy some of the very first data platform and optimisation solutions and been involved first hand in the convergence of marketing and advertising technologies driven by the continuing rise of digital.

Antonio Grasso
CEO of Digital Business Innovation Srl

Founder and CEO of Italian startup Digital Business Innovation Srl, Antonio is regarded as one of the top Digital Transformation influencers on artificial intelligence, cybersecurity, digital transformation, the Internet of Things, and blockchain.

Antonio Grasso has over 37 years of experience handling numerous projects in the field of information technology for both enterprise and public sectors. He believes that digital transformation is a digital evolution process that involves many aspects, and technology is only a component of the puzzle. For him, the biggest hurdle is a cultural change, and a strategic approach to face this epochal change is paramount.

Register now