About this paper
This Total Economic Impact™ study by Forrester Consulting examines the potential return on investment (ROI) enterprises may realize by deploying SAS Intelligent Advertising for Publishers. Through the testimony of an existing company using Intelligent Advertising, readers will better understand the benefits, costs and risks associated with the solution.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.