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EKN Report: Big Data in Retail

About this paper

It is easy to glorify or dismiss Big Data, but it is much more difficult to develop a measured approach focused on exploring its value for your business. Like any strategy, EKN recommends identifying use cases and building a detailed plan on how you would make a move to Big Data analytics a successful one. EKN’s recommendations provided in this report are intended to help retailers get started with a pragmatic approach to Big Data, once their need and readiness is established. A toolkit to help assess need and readiness is also provided.

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SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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