Softonic taps SAS® to tackle big data, improve customer intelligence

Top website for sales and download of secure software to implement SAS® Business Analytics for user insight

Softonic has chosen SAS® Business Analytics to meet the challenge of big data. Specifically, the largest website for sales and download of secure software in Europe and Latin America and a global market leader will use SAS predictive analytics to deepen its understanding of users.

With 2.4 billion annual visits to its website, Softonic will analyze and extract a wealth of information daily to improve its decision making. The company will harness powerful SAS Analytics to uncover customer behavioral patterns, predicting likely user actions, responses and preferences in online purchasing and downloading software.

"This collaboration with Softonic gives SAS the opportunity to help a leader in online software sales meet the challenge of big data. Through the analytical power of SAS, Softonic will be able to extract maximum data value and generate knowledge based on information gathered from the millions of annual visits to its website," said Christian Gardiner, CEO of SAS Spain.


A propos de SAS

SAS, leader mondial des solutions de business analytics, est le plus important éditeur indépendant du marché du décisionnel. Ses solutions innovantes aident ses clients -sur plus de 75 000 sites dans le monde- à améliorer leurs performances et à produire de la valeur en prenant rapidement les meilleures décisions.

SAS est implanté sur le marché de l’Afrique francophone depuis plus de 10 ans. La filiale Marocaine constitue pour SAS un Hub régional en support à l’ensemble des pays de l’Afrique francophone. Les organismes et entreprises des pays francophones du Maghreb, de l'Afrique de l'Ouest et de l'Afrique Centrale bénéficient d'un support commercial dédié les aidant à évaluer et réaliser leurs projets.

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