DIY chain Leroy Merlin chooses SAS® for campaign management

International retailer makes personalized offers to customers using SAS® Customer Intelligence

Home-improvement retailer Leroy Merlin will use SAS® software to improve marketing campaign execution and management. SAS, the leader in business analytics software and services, will help the retailer understand its customers, optimize marketing efforts to customize offers, and enhance customer loyalty. 

"SAS will provide us greater knowledge and autonomy identifying our best customers as well as executing and monitoring sales and marketing initiatives," said Fabio Salvotti, Leroy Merlin CIO. "In particular, SAS will help us increase campaign redemption levels, active customer loyalty, and new customer recruitment." Retail consulting firm Value Lab will help implement SAS at Leroy Merlin. 

SAS Customer Intelligence software, including SAS Marketing Automation's campaign management functionality, helps customers complete more campaigns faster, achieve better targeting and response rates, focus on high-value customers, continuously improve campaigns, and coordinate campaigns across channels,

"The retailers that are empowered to best know their customers and employ this knowledge in all they do – in tailored sales and marketing programs, relevant offers and optimized assortments - will be unstoppable," said Diana McHenry, Director of SAS Global Retail Marketing, "We applaud Leroy Merlin for continuing its legacy of tailoring all they do to meet consumers' needs."

For more information about SAS Retail Intelligence Solutions and SAS Customer Intelligence, visit www.sas.com. Visit SAS at the NRF 101st  Annual Show and EXPO in Booth 1352.

About Leroy Merlin

Leroy Merlin is associated with Groupe Adeo, the leading French player in the international DIY market. Groupe Adeo companies turned over 12.8 billion euros in 2010 and showed an annual growth of some 15 percent. Nearly 70,000 Groupe Adeo employees operate 144 outlets around the world in Brazil, China, Cyprus, France, Greece, Romania, Poland, Portugal, Russia, Spain, Turkey and the Ukraine.

Progressive Retailers choose SAS

SAS retail customers include Aeropostale, AutoZone, Brooks Brothers, Burger King, Cabela's, Carrefour, Casino, Casual Male, Charming Shoppes, Chico's FAS Inc., The Children's Place, DSW, Eddie Bauer, Family Dollar, Gander Mountain, Hallmark, Hudson's Bay Company, Kohl's, Leroy Merlin, Liverpool, Luxottica Retail, Macy's, Mark's Work Wearhouse, Marks & Spencer, Northern Tool & Equipment, Office Depot, S-Group, Sainsbury's, Shopko, Sport Chalet, Spiegel Brands, Staples, Tesco, Tween Brands, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.


A propos de SAS

SAS, leader mondial des solutions de business analytics, est le plus important éditeur indépendant du marché du décisionnel. Ses solutions innovantes aident ses clients -sur plus de 75 000 sites dans le monde- à améliorer leurs performances et à produire de la valeur en prenant rapidement les meilleures décisions.

SAS est implanté sur le marché de l’Afrique francophone depuis plus de 10 ans. La filiale Marocaine constitue pour SAS un Hub régional en support à l’ensemble des pays de l’Afrique francophone. Les organismes et entreprises des pays francophones du Maghreb, de l'Afrique de l'Ouest et de l'Afrique Centrale bénéficient d'un support commercial dédié les aidant à évaluer et réaliser leurs projets.

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