New sales for SAS® data mining software up 28%: big data trend contributes

Facing data that continues to grow in volume, velocity and variety, knowledge workers are embracing SAS® Analytics to find patterns, sentiments and relationships that can transform their companies – opening new growth opportunities, catching fraud faster, and addressing customer needs, often before the customer identifies them. Worldwide, new SAS data mining software licenses are booming with 28 percent year-over-year growth.

By a large margin, more enterprises worldwide rely on SAS advanced analytics than any other brand. According to IDC's Business Analytics Software 2012-2016 Forecast and 2011 Vendor Shares report (Doc 235494), SAS owned 35.2 percent of the segment in 2011, up from 34.8 percent in 2010. SAS' share exceeded the remaining advanced analytic vendors named combined. IBM, in second place, held just 16.8 percent.

To get answers to complex questions and gain an edge in today's marketplace, industry leaders rely on SAS. For example, many auto makers, including American Honda, Hyundai Motor Company and Shanghai General Motors use SAS to detect emerging quality issues, protect brand value and improve customer satisfaction. SAS is also used at 80 global government entities, the 15 US federal departments and all 50 US state governments. In fact, this year's US Department of Agriculture enterprisewide contract covering SAS Analytics software, services and training over the next five years, extends a 36-year partnership between SAS and USDA. Visit the Business Analytics Knowledge Exchange to learn how organizations unlock the power of advanced analytics.

Delivering lightning-fast insights

SAS® Enterprise MinerTM, the award-winning data mining product from the leader in business analytics software and services, helps users quickly build predictive and descriptive models that detect fraud, minimize risk, increase response rates for marketing campaigns and curb customer attrition. Serving as an analytical deployment and management hub, SAS Model Manager supports SAS, PMML and open source R models, helping ensure optimal results and boost ROI.

SAS also helps companies pull business insights from big data through the SAS High-Performance Analytics family. With SAS High-Performance Analytics Server, the company's latest in-memory offering, users can build predictive and descriptive models faster based on a large set of structured and unstructured data. Getting analytical insights to decision makers in seconds or minutes, rather than hours or days, can be crucial in times of uncertainty.

Announced in 2012, SAS Visual Analytics allows organizations to explore data using in-memory capabilities, execute analytic correlations on billions of rows of data in just minutes or seconds, and publish visual reports to the Web and mobile devices to empower enterprise decision makers. SAS Visual Analytics delivers unique features such as "what does it mean" capabilities, presenting a welcome entry into SAS Analytics for those with nontechnical or limited analytic backgrounds.

"Lightning-fast analytic insights provide a powerful competitive advantage," said Jim Davis, SAS Senior Vice President and Chief Marketing Officer. "SAS Visual Analytics can evaluate numerous scenarios simultaneously, so banks can spot opportunities or detect emerging issues and respond immediately to market conditions. Retailers can personalize offers on the spot, based on structured and unstructured data from sales and social media, boosting sales."

SAS provides an integrated analytics environment for predictive and descriptive modeling, data mining, text analytics, forecasting, optimization, simulation, experimental design and more. In addition to award-winning analytics products, SAS delivers packaged horizontal and industry solutions for customer intelligence and risk management, covering health care, banking, insurance, retail, communications and more. SAS’ extensive education offerings, 24/7 technical support and analytical services help worldwide customers make the best possible decisions.

A propos de SAS

SAS, leader mondial des solutions de business analytics, est le plus important éditeur indépendant du marché du décisionnel. Ses solutions innovantes aident ses clients -sur plus de 75 000 sites dans le monde- à améliorer leurs performances et à produire de la valeur en prenant rapidement les meilleures décisions.

SAS est implanté sur le marché de l’Afrique francophone depuis plus de 10 ans. La filiale Marocaine constitue pour SAS un Hub régional en support à l’ensemble des pays de l’Afrique francophone. Les organismes et entreprises des pays francophones du Maghreb, de l'Afrique de l'Ouest et de l'Afrique Centrale bénéficient d'un support commercial dédié les aidant à évaluer et réaliser leurs projets.

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